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Article Marketing &Amp; Book Promotion: Promote Your Book To The Top Of The Ny Times Best Sellers List

Submitted by: Eric J. Gruber

Although, Mark Hyman, M.D, the New York Times Best Selling author, and practicing physician, had a strong, multi-faceted marketing and sales plan in place, the addition of an article marketing strategy helped him in his successful quest to push his book, UltraMetabolism The Simple Plan For Automatic Weight Loss to the #2 spot of the NY Times Best Seller List. Dr. Hyman s article marketing campaign was only one piece of the puzzle, but an important piece that helped him establish key relationships with website publishers that will result in increased, targeted traffic and stronger sales for many months and years to come.

By including a targeted article marketing program into your marketing and sales plan, you too could achieve book-marketing success. Doing this effectively requires planning and perfect execution from beginning to end:

Step 1: Create An Article That Grabs Readers Interest

One of the most important parts of the article is the title. Remember, the first 3-4 words of your article title have the most weight with Google and other search engines. The point of the title is to intrigue your audience to actually sit down and read the article. You may even want to offer an outrageous proposition that you can fulfill within your article body as we have with the title of this article.

The articles that get the best results are the ones that provide unique, high quality content that solve at least one piece of a problem puzzle. However, to convert readers to buyers, you must not give the reader all of the answers to the HOW to solve a particular problem. Instead you want to tease them with some of the how and top it off with the why it s important.

[youtube]http://www.youtube.com/watch?v=rLqiwBL28v4[/youtube]

Step 2: Turn Readers Into Prospects With A Strong Call For Action And An Offer They Can t Refuse

You want to encapsulate the essence of what makes you and your offering unique. This is your Unique Selling Proposition. Do this by chiseling away the information that no one cares about from your golden nuggets. Refine them into gleaming insights. Hammer them into logical sequence. Fasten them to reader benefits. Then polish and polish it until your fingers ache, to create a glittering necklace of persuasion that seduces the eye, charms the imagination, and dazzles the reader with so much human interest that it is indeed much easier to click and go to your website than skip.

If you add a free bonus offer, you will make it even easier for readers to click to your website. You can offer a sneak preview of your book, a free ezine subscription, or a free special bonus report that further enhances your credibility as the expert.

Step 3: Maintain Reader Interest & Create a Squeeze Page

Think of your article as a sales funnel. Your article title, content, bio box and the link you send your readers to should all flow right into each other. Including a link to the main page only distract and frustrate readers. You will lose that sale forever.

When you promote your book in your bio box, then take them to a squeeze page within your site that convinces people why they should either buy the book or why they should subscribe.

Step 4: Target Your Audience With Ezines & Websites That Make a Difference

You need to find websites that are highly visited and ezines that are the most read, but more importantly, you want to focus on websites and ezine publishers within your specific niche that have strong emotional connections to their audiences. Through our research for Mark Hyman MD, we found information for a popular About.com editor. About.com is among the top 50 sites on the net today. This submission resulted in over 1,500 opt-in and new sales in one day, not counting the successes from other credible websites.

Step 5: Submit Your Article & Build Your Links and Traffic

Now is the time to perform the tiring, boring and tedious task of submitting your articles. But, as you completing this process, know that there is light at the end of the tunnel. By using these article marketing strategies, you can build a steady stream of warm ready-to-buy visitors and substantially increase your book sales

By including article marketing into your multi-faceted marketing and sales plan, you too can achieve success in marketing your book. You will then only be limited by your imagination and your time. The question is, What is your destination?

About the Author: Article marketing expert and award-winning public relations practitioner, Eric Gruber helped promote Mark Hyman MD s book to the top of the NY Times Best Seller List. For a free consultation on how to substantially increase your book sales using today s hottest Internet marketing strategies, email Eric@prleads.com or go to

prleads.com/article.htm

to have Eric manage your article marketing campaign.

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Australia win first 2006-07 Ashes Test

Friday, December 1, 2006

Australia has taken a one-nil lead in the 2006-07 Ashes series against England. The match finished during the fifth day, with Australia winning by 277 runs at the Gabba ground in Brisbane, Australia.

In its first innings, Australia made 602 runs for the loss of 9 wickets before declaring (ie. 9-602 dec.) during the evening session of day two. Captain Ricky Ponting made 196 runs whilst All-rounder Flintoff took 4 wickets for 99 runs (4-99).

In response, England made only 157, with Glenn McGrath taking 6-50. The only English batsmen to reach 50 runs was Ian Bell.

Captain Ponting decided not to enforce the follow-on despite Australia having a 445-run lead on the first innings aggregate. Australia’s second innings was another resounding display, declaring a second time at 1-202 just before lunch on the fourth day. Justin Langer made 100 not out. This set England a massive victory target of 648 runs.

In England’s second “dig”, they managed to post 370 runs before being dismissed, falling 378 runs short of winning the match. Kevin Pietersen made 92 before being caught off the bowling of Brett Lee early on the fifth morning. His counterpart Paul Collingwood also lost his wicket in the “nervous 90’s”, falling on 96. Leg spin legend Shane Warne took 4-124 during the innings.

This test match marked the return of Australian paceman Stuart Clark, who took 7-93 for the match. The second Test match beings in Adelaide on December 1.

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American football coach Lloyd Carr retires from Michigan

Tuesday, November 20, 2007

University of Michigan Wolverines head coach Lloyd Carr, who had coached the college football program for thirteen years, announced his retirement from the coaching profession, effective after the Wolverines’ bowl game.

“Yesterday was one of the most emotional days of my life,” Carr said at his press conference, referring to when he informed his team of his retirement. “I’ve cried more tears than I knew I had. I’ve never laughed so hard in my life. There’s so many memories. It was a wonderful day.”

During his tenure at Michigan, Carr won five Big Ten Conference championships and a national championship in 1997. He had a disappointing 1-6 record vs. Jim Tressel’s Ohio State Buckeyes, though his overall record vs. Ohio State was 6-7. Carr’s last victory over Ohio State came in 2003. He amassed a 121-40 overall record while at Michigan and ranks seventh among active coaches with a 75.2 winning percentage.

There has been a lot of speculation, even before Carr’s retirement, regarding who would become the next Michigan head coach. Current Louisiana State University head coach Les Miles is viewed as the top candidate to replace Carr.

Observers see Les Miles as the front-runner despite his recent comments. “I want to stay just where I’m at,” Miles said. “I don’t want to think about it. Don’t want to envision it. I want to go forward and prepare.”

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Quanzhou Yu Garden Tea For Two Consecutive Years Failed Quality Check

By Himfr Tian

March 25, Fujian Provincial Bureau of Quality Supervision formal exposure to the community in 2008, 2009, two consecutive years of unqualified product quality supervision and spot checks of 28 companies and their products “black list”, Yu Garden, Quanzhou, Fujian tea industry Limited-ups. This report caused public concern, we all know, Yu Garden tea industry is in Quanzhou, a certain well-known tea brands, repeated exposure quality, brand image for its negative effects can be imagined. And another less than a month is listed in the peak spring and such a time node, the emergence of such an event seems extremely sensitive.

“3.15” Consumer Protection, the State General Administration of Quality Supervision, Inspection and Quality Supervision Bureau of Fujian Province, product quality supervision and spot checks carried out. Recently, the Provincial Bureau of Quality Supervision formal exposure to all sectors of society in 2008, for two consecutive years 2009, failed quality supervision and spot checks of 28 companies and their products “blacklist”, and guide consumers to purchase, which, Quanzhou, Fujian Province Yue Yuen Tea Co., Ltd. has entered a “blacklist.”

In order to restore the truth as far as possible, a few days ago, reporters connect the phone, general manager Yu Jui tea garden management, he said, occurred in 08,09 years of unqualified products after checking the company to respond quickly and immediately organized Products to supplement inspection and review carried out by product quality have been completed qualified. The products have all failed before the next frame processing. The reason for this phenomenon, Jui tube that is mainly because there are more than a month away from spring and the time listed on the market than the shortage of tea in the tea growers during the company will carry out a number of replenishment, the middle guard is not there serious phenomenon, which led to a number of cases of excessive pesticide residues in tea. Company said the acquisition in the future production process will be strict checks to ensure product quality, the consumer is responsible.

[youtube]http://www.youtube.com/watch?v=yIg6n45-51c[/youtube]

Twice tested positive for the quality, Yu Garden Tea Company is clearly aware of the business development process in a more profound contradictions are prominent psychological palpable urgency to solve the problem. However, this problem has been detected pesticide residues are low in the industry seems wrong, a brand the company should not be repeat offenders repeatedly wrong.

General Manager of Hua Hong Tea Anxi high water governance that currently a lot of tea, check prices on the tea quality is controlled from the terminal, which is testing the acquisition Maocha later. And if the real source for checking in, you can save a lot of unnecessary testing out the middle part.

In fact, in order to solve the problem pesticide residues in tea, Anxi county government in recent years a number of supporting policies to encourage enterprises to establish tea ecological tea production base, to promote tea production traceability system to help merchants prevent pesticide problems, due to policy guidance and tea enterprise wide attention, the problem pesticide residues in tea have been extensively checked, and a few operational issues due to their own brands, so far still can not eradicate.

“Moral sense of business and the continued survival of consciousness should be further strengthened, in particular the history of this Tieguanyin facing development opportunities, the major tea brands are mustering the strength waiting for an opportunity to enhance industry image, in this critical time, must not be lost because of small large. “Huaxiang Court Industries Limited and Chairman Xiao Wenhua said so.

About the Author: I am a professional editor from China Products, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about oolong tea diet,travel iron steam,airbrushed air force ones, welcome to visit!

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Hungarian state-owned enterprise acquires Hirtenberger Defence Group

Thursday, November 7, 2019

On Monday, Hungarian daily newspaper Magyar Nemzet revealed a deal whereby, on October 29, Hungarian state-owned enterprise HDT Védelmi Ipari Kft. (HDT Limited) acquired Austrian mortar and shell manufacturer Hirtenberger Defence Group. Hirtenberger Defence Group also acknowledged the deal.

In the deal, Austrian, United Kingdom and New Zealand production sites are to be kept, with market sales expected to cover for the price in the long run. A government-guaranteed loan covered the costs, but the exact figure was kept secret.

The November 4 issue of Magyar Nemzet published an interview with Gáspár Maróth, the Hungarian Government commissioner responsible for defence, defence industries and coordinating defence modernization, in which the deal was announced. On the same day, the Hirtenberger Defence Group issued a corresponding press release.

While not naming any other bidders, Maróth said the Hungarian bid won after lengthy negotiations, out of mulitple competing offers. He said he expects no political turmoil between the neighboring Austria and Hungary over the sale. He also noted the acquisition fits into the Hungarian “outward investment” ((hu))Hungarian language: ?t?kekihelyezési strategy of Prime Minister Viktor Orbán.

The Austrian partner asked for the price to be kept secret, but the commissioner stated the purchase was financed by a loan, so it is not a burden on the state budget. With government resolution No. 1430/2019, the state issued an indemnity bond to cover for HDT’s 38.8 million euro loan, and daily Népszava covered the story with a headline pointing out that amount as the presumed price. The creditor Hungarian Development Bank is state-owned as well. Already-queued orders won’t leave idle capacity for some years, Maróth said, and paying back this loan seems realistic; unnamed industry experts called this dubious to Népszava, as the market is saturated and margins are thin, while noting this kind of equipment is needed by the Defence Forces.

The company structure remains unchanged and all sites continue to operate, but Hungarian engineers are to join the research and development team. Maróth pointed out it would have been much more costly and time-consuming to research mortar technology than to acquire it this way. He noted, “the army modernization does not just cover buying ‘hardware’ but technology transfer as well.” ((hu))Hungarian language: ?a hader? modernizációja a „vas” megvétele mellett a tudástranszferre is kiterjed.

Népszava noted the purchase appeared to circumvent the Ministry of Defence. HDT Limited was registered on August 6, 2019 and is under the aegis of Hungarian National Asset Management, Inc.

To modernize its military, in 2018, Hungary licensed Czech firearm technology and started assembling firearms in Kiskunfélegyháza, then agreed with Airbus to open a helicopter parts factory as a joint venture in Gyula.

US President Trump has called for NATO members to increase military spending. According to a March 14, 2019 NATO press release, Hungary spent an estimated 1.15% of its GDP on military expenditures in 2018; NATO guidelines call for 2%. Maróth noted the military had been “effectively disarmed” ((hu))Hungarian language: ?gyakorlatilag lefegyverzett by 2010, when Viktor Orbán regained the prime ministry of Hungary for his second term. Hungary launched a military development program dubbed “Zrínyi 2026” in 2017 to address structural and financial challenges faced by the Defence Force and to renew its equipment.

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UK PM’s speechwriter awaits sentence

Wednesday, August 29, 2007

An English lawyer has pleaded guilty to perverting the course of justice. He faked a legal judgment and sent it to a father who was pleading in Taunton family court to be able to remain involved in his child’s upbringing. The lawyer, London barrister Bruce Hyman, now awaits his sentence. The judge indicated that he could receive a prison sentence. Bruce Hyman is well-known in media circles, having produced The Hitchhiker’s Guide to the Galaxy on BBC Radio. He also produced a series with Clive Anderson, at Above the Title Productions, called Unreliable Evidence.

The father, a former City financier, had attended a series of court hearings in order to make suitable arrangements to see his child following an acrimonious divorce. Shortly before one of these hearings he received an email, ostensibly from a self-help group to which he belonged, which had attached a Court of Appeal case that appeared favourable to an application he had made for the judge to stand down from the case. The father, who was representing himself, duly showed the case to the judge. At this point, Bruce Hyman, the lawyer representing the former wife, claimed to the judge that the case was a forgery, which indeed it turned out to be.

After confirming that the self-help group had not sent him the email, the father then embarked on some detective work his own. The fraudulent email was traced via its header to a dial-up internet connection and a phone number belonging to a shop in London. The shop was able to recover CCTV footage which showed a man sending the email from an Apple laptop. The man turned out to be Bruce Hyman.

Sentencing of Hyman is due in Bristol Crown Court on the 19th of September.

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Types Of Bail Bonds Available For Different Offenses

By Chris Dodson

In the city of Pomona in the state of California there are certain legal offenses which require a person to be put behind the bars. However some of these legal offenses can claim bail. Such legal offenses for which petitioning of bail is allowed are also predetermined by the law enforcement authorities of either the state or the central government of USA. Some of the legal offenses on which the accused can post for bail are as follows:

— Spouse abuse

— Theft

— Burglary

— Robbery

— House invasion

[youtube]http://www.youtube.com/watch?v=S0gBb7EMYGw[/youtube]

— Unauthorized entry

— Forgery

— Eve teasing or sexual assault

— Harassment

— Nonpayment of speeding or parking tickets

— Kidnapping

— Use of unauthorized weapon

— Forfeiture

— Trespass of property

— Attempted Murder

— Attempted Manslaughter

The list of offenses mentioned above allows the criminal accused to petition for bail. It is usually said that if you are lucky enough, you might not have to know about bail bonds Pomona in your entire life. But there are times when we do not know misfortune will strike. Innocent or guilty, when you find yourselves behind bars, bail is the only thing, which can get you out of it. If you do not file a petition for bail, you are detained in jail until the day of your trial and till the time the jury does not rules a verdict. Bail bonds are documents which can help you get liberation from prison before your court trial of the case that has put you behind bars. In Pomona bail is only provided to people who have committed any of the above mentioned offense by the state courts. The state courts however have the right to reject, accept or increase or decrease the set amount for bail. The amount that has to be paid depends upon the severity of the crime committed.

Now your bail needs money but what if an innocent person being put behind the bars does not have the finances to pay for his bail. What will the person do now? It is certainly not fair that he stay imprisoned for nothing at all. In such a situation bail bonds Pomona agencies can be of great help for you. The bail bonds Pomona agencies help you by paying the court your bail money as a loan to you.There is certainly no way where bail can be provided without paying the penalty money to the court. Bail bond agencies in Pomona ensure that fast and easy bail is provided to the criminal accused, in case he cannot afford to pay for his bail money. The loaned amount is then charged back from the client after his liberation from jail. Usually along with the fee, the amount of interest charged varies from one agency type to another. The amount of interest charged usually is 10% to 15% of the bailing amount provided by the bail bonds agency.

Bail bonds Pomona provided to people in the city are divided into different categories. First is the cash bond for bail. This provides bail to the criminal accused on complete payment in cash of the bailing amount of the court in question. Second is the surety bond for bail. This bond requires surety of an insurance agency or any other financial corporation that can provide evidence for the face value of the person petitioning for bail. Property bond for bail in Pomona calls for bail for the criminal accused on collateral of a certain property. Own recognizance bail is provided by the police officer arresting the criminal on the basis of investigation and thorough check conducted by them. All bail bonds Pomona are only provided to people only on the terms that they agree to oblige before the court regarding their appearance in court on the day of trial.

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Bail bonds Pomona

Bail bondsman basically provides a contract to the court ensuring that the defendant would appear in the court. The guarantee is provided by the defendant’s family members or friends. Click here for

Bail bonds in Pomona

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Volunteers endure bed-rest study

Tuesday, March 22, 2005Volunteers began a 60 day bed-rest marathon on March 19 to study simulated weightlessness effects on women astronauts. The study, Women International Space Simulation for Exploration(WISE), is conducted at the MEDES Space Clinic in Toulouse, France.

The 12 women, selected from 1600 applicants hailing from France,Great Britain, Germany, Finland, The Netherlands, Poland and the Czech Republic began the study after a 20 day screening for baseline comparison data as the study progressed.

The women will conduct all activities from eating, bathing, and reading while lying in hospital beds tilted headfirst at a six degree angle. This particular position, called head-down tilt bed rest was determined from previous studies to remove the vertical load of gravity on the body, inducing changes similar to what astronauts in a genuine weightless environment experience [1].

Long term exposure to weightlessness creates a number of physiological and psychological problems in astronauts such as:

  • Reduced capacity for physical exertion
  • Muscle atrophy
  • Affects of confinement and isolation
  • Impaired circulatory function

A total of 24 women will participate in the study. A second group of 12 will join in September.

Three groups of eight women each will be studied over the course of the two campaigns of bed rest. One group will serve as a control, receiving no specific treatments, the second will exercise, while the third will receive nutritional supplements.

The study is designed to fill in gaps of knowledge on the differences between men and women during extended weightlessness. It also aims to develop countermeasures for reducing the debilitating effects of long spaceflights.

Participating agencies in the study include the European Space Agency, NASA, the French Space Agency and the Canadian Space Agency.

[edit]

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Pope addresses UN in NY as US visit continues

Saturday, April 19, 2008

Benedict XVI arrived in New York Friday, as part of his visit to the United States. The first part of his visit was spent in Washington, D.C.. He arrived on “Shepherd One”, a specially dedicated plane belonging to Alitalia, the flag carrier of Italy.

On the first day of his visit to New York City, he went to the United Nations (UN) and addressed the General Assembly. In his speech he urged leaders to solve world crises together, though the world still remains subject to “the decisions of a few,” whom he did not name. Benedict XVI is the third Pope to address the United Nations in person.

The primary focus of his speech was about dialogue, diplomacy and human rights. He delivered the speech in both French and English. Benedict XVI said it was the duty of every nation to guarantee human rights.

“If states are unable to guarantee such protection, it is then up to the international community to intervene with the legal means that are provided for under the United Nations Charter and other international instruments,” the Pope said.

The Pope argued that national sovereignty should not stand in the way of protecting human rights. “On the contrary, it is indifference or non-intervention which cause the real harm,” he said.

The concept of “responsibility to protect,” has also been championed by UN Secretary-General Ban Ki-moon, in seeking international action in regions like Darfur.

Benedict XVI said that religion should not be excluded at the UN because it is “a social order respectful of the dignity and rights of the person.” He further added “It should never be necessary to deny God in order to enjoy one’s rights. The rights associated with religion are all the more in need of protection if they are considered to clash with a prevailing secular ideology or with majority religious positions of an exclusive nature.”

On Friday afternoon, after the UN address, Benedict met with members of the local Jewish clergy at the Park East Synagogue, an Upper East Side Orthodox synagogue in New York City.

“The Jewish community make a valuable contribution to the life of the city,” Benedict XVI told the congregation, “and I encourage all of you to continue building bridges of friendship with all the many different ethnic and religious groups present in your neighborhood.”

Rabbi Arthur Schneier told the Pope, that the visit was “a reaffirmation of your outreach, good will, and commitment to enhancing Jewish-Catholic relations.”

Thursday, Benedict XVI held Mass at Nationals Park with an estimated 47,000 people attending. During the Mass he spoke about the sexual abuse by clergy. “No words of mine can describe the pain and harm inflicted by such abuse nor the damage that has occurred within the community of the church,” he said. “I ask you to love your priests and affirm the good works they do.”

Afterwards, Benedict XVI met privately with some of the abuse victims. Reverend Federico Lombardi, a spokeperson, said he met with five or six abuse victims for approximately 25 minutes.

One of these victims, Bernie McDaid, told Associated Press (AP) about his meeting. “I said, ‘Holy Father, you need to know you have a cancer in your flock and I hope you will do something for this problem; you have to fix this,'” McDaid said. “He looked down at the floor and back at me, like, ‘I know what you mean.’ He took it in emotionally. We looked eye to eye.”

Olan Horne, another victim who has worked with McCaid told AP, “I believe we turned the pope’s head a little in the right direction.”

According to a Vatican official, Cardinal Seán P. O’Malley, the Archbishop of Boston, gave the Pope a list of some 1,000 boys and girls who had been abused in the Boston Archdiocese going back several decades.

“The fact that we finally got the pope to actually stand up and put a statement on record, I really think he set the bar this week,” said Gary Bergeron to the The New York Times. Bergeron says he was abused by a priest in Lowell, Massachusetts.

Later on Thursday, Benedict met with religious leaders of various faiths at the Pope John Paul II Cultural Center. He told them that, “Americans have always valued the ability to worship freely and in accordance with their conscience”. He added, “children of all religions sit side-by-side, learning with one another and from one another. This diversity gives rise to new challenges that spark a deeper reflection on the core principles of a democratic society.

“May others take heart from your experience, realising that a united society can indeed arise from a plurality of peoples, … provided that all recognize religious liberty as a basic civil right,” the pontiff said.

During the next couple of days in New York, Pope Benedict XVI is scheduled to hold Mass at Yankee Stadium and visit the World Trade Center site.

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Severe flooding hits Cumbria, England

Friday, November 20, 2009

Parts of the English Lake District in the county of Cumbria have suffered severe flooding on Thursday, with forecasters predicting further rain. As of 21:09 GMT there were six severe flood warnings (the highest alert in the UK Flood Warnings system) in force in the county, with a large number of flood warnings and watches also in force across the region.

According to BBC News, the main street in the town of Cockermouth is under several feet of water, and around 200 people were being evacuated by helicopters. At least 350 homes in the Elliot Park district of Keswick are also reported to be without power.

A number of local roads are flooded (including the A6 in Kendal). The West Coast Main Line railway is also reported as subject to disruption due to flooding between Oxenholme and Carlisle. Some mainline services are terminatingat either Carlisle or Preston. Local services between Carlisle and Barrow are also reported to have delays.

Some properties in Keswick, Cockermouth and Kendal had already been evacuated under pre-existing emergency plans.

Robert Runcie, the Environment Agency‘s director of flood and coastal risk was quoted as saying: “After persistent heavy rain combined with saturated ground and full rivers across Cumbria, the decision was taken to evacuate residents in towns and villages across the Lake District, before the onset of serious flooding.”

“Since early on Thursday we have been helping emergency services coordinate community groups that are going house-to-house ensuring people were taking precautions and evacuated where necessary. These emergency plans were established following the Cumbria floods of 2005 and have worked successfully. The last thing we want is floodwater putting lives at risk.”

“We urge people to take care and check the latest flooding situation and sign up to our free flood warnings service or by calling 08459 881188.”

Earlier Cumbrian police had advised against non essential travel, and against fell-walking entirely.Chief Superintendent Kevin McGilloway of Cumbria Constabulary stating “All the agencies are working together with local people to ensure they are kept as safe as possible during the severe weather which is hitting some parts of the county. We are asking people not to travel unless it is absolutely necessary.” He also gave some advice, “Pedestrians in areas where there are floods, such as Cockermouth, Keswick, Penrith and Kendal, are being urged not to attempt to walk through flood waters. Anyone who notices blocked drains are also being urged not to put themselves at risk by attempting to unblock them. The key message is for people who are affected by the floods to be prepared, to try and protect any properties that are liable to flooding. Look out for one another including vulnerable friends and neighbours. Anyone in affected areas should ensure they carry mobile phones, torches, waterproofs and other equipment they may need and ensure they have all essential medication with them.”

In Kendal, demand for sandbags has been high. A spokesperson for South Lakeland council stated:”More than 1,000 sandbags have already been collected from our depot and we have ordered 4,000 more to meet the demand.”

The Mayor of Keswick praised efforts by those involved in the flood response. “It is all hands to the pump, really” he said. “The emergency services are well co-ordinated and have been fantastic.”

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